There’s a trick to promoting your cannabis business through Google

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Despite Google’s policies, cannabis businesses manage to sneak their way through the algorithm and get their ads approved. Search “dispensary near me,” and you’ll probably get an ad or two.

Cannabis businesses often ask me, “How do they do it?” See, there’s a loophole.

There are three things you need to submit a Google ad:

  • Ad copy.
  • A landing page.
  • A list of bidding keywords.

The trick to getting your ads approved is to bid for cannabis-related keywords but avoid using them in your ad and website copy.

Here are some examples of trigger words:

  • Marijuana.
  • Weed.
  • Cannabis.
  • Hemp.
  • CBD.
  • Vapes.
  • Pipes.
  • Rolling paper.
  • Dispensary.

In other words, you can bid for the word “CBD,” but you should avoid using it in your ad copy or anywhere on your website.

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